An Honestbee shopper in action.
Honestbee, a Singapore-based startup which started out as a grocery delivery service, now wants to send you lunch too. This move comes just a few months after it launched an on-demand laundry service.
The upcoming launch of meal deliveries, announced via Facebook, puts Honestbee in a hyper-competitive space in Singapore filled with established players like UberEats, Deliveroo, and Foodpanda, as well as fledgling startups like Grain and DishDash.
However, it’s putting its eggs in many baskets by building a delivery network which enables freelance riders to fulfill an assortment of services.
Because it serves as a layer between services and consumers, it’ll need to build up a huge volume of deliveries to make up for its thin margins. Food deliveries may pair well with groceries, because in Singapore restaurants are often located near supermarkets in the same shopping malls. This move could increase the efficiency of its delivery network.
It’s unclear how Honestbee plans to stand out in the food delivery space. It will begin sending meals in Singapore a week from now to these areas: The Central Business District, Bukit Merah, and River Valley.
Redmart, which got acquired by Lazada, is Honestbee’s chief competitor in online groceries.
Tech in Asia is reaching out to Honestbee for more details.
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