Photo credit : Uber.
UberEats, the food delivery service from the Silicon Valley ride-hailing giant, is all set to launch in India, the company said in a blog post on Monday. It did not set a date for launch, though.
“I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry – with the push of a button – in one of the most vibrant food cultures in the world,” Allen Penn, UberEats Asia-Pacific head, said.
Uber’s food delivery service has been making a big push in Asia of late, launching in countries like Singapore and Japan last year. It first rolled out in Los Angeles in 2014. In India, it will compete with the likes of Zomato and Swiggy.
See: UberEats officially launches in Tokyo
Uber’s India rival Ola launched a food service, Ola Cafe, in 2015, but eventually discontinued it. The company said it wanted to focus on its core business, but many industry experts believed it was also because there were few takers for the service. If Uber is able to crack food delivery in India – one of its most important markets – it would allow the company to steal a march on the Indian rival.
“Restaurants can tap into the Uber delivery network to expand their businesses and reach a new network of potential customers. And delivery partners now have access to even more flexible earning opportunities,” the company said in the post.
Uber is currently asking for restaurant recommendations from Indian users.
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