It all began when husband and wife, Alon Cohen and Adi Tatarko, bought their 1950s ranch home. The couple struggled to communicate the vision for their home and to find the right professionals to help them bring it to life. This frustrating experience gave birth to Houzz – an online platform chock-full of design inspiration, decor products and remodelling professionals.
Since its launch in 2009, Houzz has had an impressive run, expanding their footprint into 14 countries outside of the United States. With their recent entry into Japan, Singapore and India, it’s clear that Houzz is focused on Asia and is here to stay.
Houzz now boasts a community of more than 40 million monthly unique visitors and over 1.5 million active home remodelling and design professionals. They are the world’s largest residential renovation and design community online.
It’s all about the user
Adi’s and Alon’s focus on the user experience went a long way towards brand loyalty. Their commitment never wavered even at the time of monetization. Each move was designed to deliver the best home renovation and design experience. As a result, Houzz has grown into a successful business with a loyal customer base.
Want to learn from Houzz’s success?
It’s not easy to create the right user experience for your products. You have to understand the needs of your users, and this takes time.
Get off to a head start with exclusive tips and practical lessons from Adi Tatarko at Tech in Asia Singapore 2017’s Main Stage this coming May 17. She’ll be giving an inside look at how the online marketplace for home remodelling grew into an international powerhouse in the home design business servicing 40 million monthly unique users.
The best part? You can catch Adi’s session at 30 percent off (code: TIASG30) when you purchase your passes before January 27. Do it now before you miss this awesome deal!
Houzz trivia: Did you know Houzz bootstrapped the company for the first 18 months to build a product that users love? If you’re a startup, don’t miss this opportunity to meet potential customers when you exhibit at Bootstrap Alley. With this platform, you can conduct user tests, know their preferences, build something that they want, and potentially win some investors’ hearts too.
Apply now to get 30 percent off your booth! Each booth package comes with a booth and two passes.
This post She and her husband grew a side project into an international empire appeared first on Tech in Asia.